LUNIFAI
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Proposal for Northwind Media

AI Lead Generation System for Northwind Media.

A done-for-you outbound engine that fills Northwind Media's calendar with qualified meetings, every week, without Dana sourcing a single lead.

Issued August 02, 2026 Valid until September 01, 2026 Ref prop-c92c1618
The problem

What's slowing your growth

Before implementing any solution, the problem has to be clear. Here's what we identified in your business.

01

Growth capped by referrals

Every logo Northwind Media has won to date came through Dana's personal network or a referral. That channel has plateaued for two consecutive quarters, producing zero net new clients. There is no repeatable, scalable prospecting motion: when Dana's calendar slows down, so does the pipeline.

02

Broken outbound history

The team ran Apollo sequences off a single domain and hit a 0.4 percent reply rate before landing in spam, effectively burning that sending infrastructure. Two SDR hires over 18 months produced six qualified meetings before washing out, leaving no outbound system, no documented process, and no path to fix either.

03

90K spent, six meetings to show for it

Two SDR cycles in 18 months cost roughly 90,000 USD fully loaded and produced six qualified meetings, about 15,000 USD each. Both hires washed out inside five months, and neither left behind a list, a sequence, or a documented process. The money is gone and the machine was never built.

04

Replies land where nobody owns them

Inbound demo requests sit two to three days in a shared inbox with no owner, and at least two deals went to someone who answered the same day. There is no CRM behind it either: deals live in a spreadsheet and in Dana's head, so a lead that goes quiet simply disappears.

The solution

How we solve it

Here's how the LUNIFAI offer directly addresses each of the problems above.

01

Pipeline that runs without Dana

The system delivers a fully built multichannel prospecting engine on email and LinkedIn, including a defined ICP, verified lists, and copy written in Dana's voice, that runs continuously without requiring Dana to source, write, or chase a single contact. Opportunity alerts land in Slack and email the moment a lead responds, and every reply is handled in under 15 minutes, with qualified prospects booked straight to the calendar. Dana shows up to close.

02

Inbox owned, deals stop slipping

A dedicated reply-management layer, backed by a custom Airtable CRM, replaces the shared spreadsheet and the no-owner inbox that let two deals go to a faster-responding competitor. Every inbound and outbound response is tracked, triaged, and answered within 15 minutes. Deals no longer fall through the cracks or live in Dana's head.

03

15 to 20 qualified meetings a quarter

The engine is built to hit the number Northwind named. At a 25 percent close rate, 15 to 20 meetings a quarter is 4 to 5 new clients, and at 8,500 USD of lifetime revenue each (1,700 USD per month across five months) that is 34,000 to 42,500 USD in new revenue every quarter, on top of whatever referrals still come in.

04

You pay per meeting, not per attempt

The setup fee builds the machine, then you only pay when a qualified meeting actually takes place. No retainer, no minimum term, and no salary running whether the meetings land or not. If the first 60 days of full multichannel sending do not produce 15 qualified meetings, the setup fee comes back to you.

Before / After

What changes, concretely.

0.4% reply rate -> consistent weekly meetings

Today
  • Outbound runs off a single burned domain at 0.4% reply rate. Inbound demo requests sit 2-3 days unanswered in an unowned shared inbox. Dana is the only person who can source pipeline, and two SDR cycles produced six meetings in 18 months.
After this engagement
  • A fully warmed multichannel infrastructure handles outreach at volume. Every reply is answered in under 15 minutes and qualified meetings are booked automatically. Dana's calendar fills without Dana sourcing anything.
Who it helps

Who it benefits on your team.

01

Dana Whitfield, Co-founder

Freed from being the sole source of pipeline. Dana's calendar fills with qualified meetings booked automatically, and founder time shifts from prospecting and chasing to closing and client strategy.

02

Sales / Account Executive

Receives warm, pre-qualified leads that have already been responded to and booked, rather than cold lists or a shared inbox with no history. Every handoff includes context from the reply exchange.

03

Whoever owns the inbox next

Nobody has to babysit a shared inbox. Replies are handled outside the team and arrive as booked meetings with the full exchange attached, so no future hire inherits the mess.

Done for you

One machine. You just show up.

Before the meeting
I run the entire machine
Infrastructure
DomainsMailboxesWarm-upDeliverability
Data
List scrapingEnrichmentVerificationRouting
Messaging
IcebreakersCopywritingWinning angles
Channels
LinkedIn SequenceEmail Sequence
CRM
Custom Airtable CRMPipeline buildCRM hygiene
Appointment setting
Reply to every interested leadFollow-ups on your behalf until booked or a clear noBooked to your calendar
MEETING BOOKED
After the meeting
All you do
  • Show up to the call
  • Pitch and close, like you always do
  • Update the CRM stage
Free bonus

Custom dashboard and funnel tracker

Your own live dashboard: campaign performance, reply and booking rates, and a full funnel tracker from first touch to closed deal, so you can see exactly what the system is producing without asking for a report.

Worth $3 000, yours free
Scope of Work

Scope of work and deliverables.

Onboarding & Infrastructure Implementation

Month 1
  • Onboarding calls (1-2h) and tool handover
  • Tools & software configuration
  • Priority Slack support (24h business days + express slot Thu/Fri 4pm-6pm CET)
  • Google Drive setup with document structure
  • APIs & integrations configuration
  • Domains and email addresses warm-up
  • Scraping and leads list building
  • Data enrichment + icebreaker generation
  • Sequences writing + A/B testing variants
  • Complete booking system setup (Cal.com/Calendly)
  • CRM pipeline tracking setup
  • Appointment setting, replies to leads & follow-ups
  • Strategy call every 2 weeks (30 min)
  • LinkedIn launch, week 2
Scope of Work

Scope of work and deliverables.

Activation & Optimizations

Month 2 & beyond
  • Email/multichannel campaign launch, week 4
  • Priority Slack support (24h business days + express slot Thu/Fri 4pm-6pm CET)
  • Continuous system & campaign optimization
  • Appointment setting, replies to leads & follow-ups
  • Strategy call every 2 weeks (30 min)
  • Analytics tracking and dashboards
Timeline

Milestones and timeline.

Here's the sequence of phases after signing.

Month 1 Onboarding & Infrastructure Implementation
Month 2 & beyond Activation & Optimizations
01
Week 1

Onboarding & ICP. Domain setup and mailbox warmup begin.

02
Week 2

Lists & copy. LinkedIn outreach starts.

03
Week 3

Warmup & QA. Sequences loaded, tested, validated.

04
Week 4

Campaign live. Opportunity alerts land in Slack and email.

The Guarantee
At least 15 qualified meetings within 60 days of full multichannel launch, about 90 days from signing, since domains and mailboxes need roughly three weeks to warm up first. If I don't hit that number, the setup fee comes back to you in full. Across that whole window you still only pay for meetings that actually took place, so every dollar you spend with me is tied to a result.
Roadmap

Where this goes next.

Not included in this proposal. These would be scoped and quoted separately, later.

01

CRM build-out

Expand the Airtable CRM into a full pipeline management hub with deal stages, automated follow-up sequences, and revenue forecasting dashboards, eliminating the spreadsheet entirely.

02

Inbound lead capture

Layer an AI-powered chatbot or intake form on Northwind's website to qualify and route inbound demo requests automatically, closing the response-time gap that cost two deals to a faster competitor.

03

Content-led LinkedIn authority

Build a systematic content engine on LinkedIn to complement the outbound sequences, so Northwind's brand warms cold prospects before the first touch and improves reply and conversion rates over time.

04

Referral system formalisation

Design and automate a structured referral program that turns Northwind's existing happy clients into a consistent, trackable source of introductions, making the channel that drives all current revenue predictable and scalable.

Ways of Working

What working with us looks like.

Step What happens Why it matters
01Onboarding & Platform Setup We configure all your tools according to best practices. Operational from day one. Save dozens of hours.
02Review call every 2 weeks 30-minute call every 2 weeks to review progress: leads generated, calls booked, and what we change next. Keeps everyone aligned and makes sure you always get the highest ROI leads.
03Weekly sprint We work every week generating leads for you and sending them to you via Slack and email. Our goal is to minimize meetings. You pay us to save time, not spend it.
04Simple communication We communicate via a shared Slack channel, and use it to chat and deliver updates (M-F 11am-6pm CET). Pre-existing workspace? No problem, we'll Slack Connect. New to Slack? We'll invite you to ours.
05Feedback loop We iterate campaigns based on your copy and market feedback autonomously, without you. The only thing you need to worry about is closing deals. Changes are delivered in the shared Slack channel once per week, pre-review.
06Peace of mind Peace-of-mind maintenance on all prior builds and systems. You don't need to worry about maintenance, systems, or additional charges.
Software

Software and platforms.

Monthly cost at your expense
$200 to $450

Depending on the volume to manage and the solutions your system requires. These are billed to you directly by each provider, never marked up.

Annual plans

Most platforms offer between 17% and 37% discount on annual commitments.

Volume purchases

Economies of scale reduce the unit cost on credits. AnyMailFinder, for example, is $870 for 100,000 credits ($0.0087 each) against $49/month for 1,000 credits ($0.049 each), an 82% saving on unit cost.

Combining both levers, annual plus volume, real savings reach 30 to 40% compared with standard monthly rates. I set this up for you at cost.

Investment

Your investment

Per qualified meeting
$425/meeting
One setup, then you only pay per qualified meeting that actually took place.
Setup: $4875 one-time, payable before we start
No minimum term.
The guarantee: At least 15 qualified meetings within 60 days of full multichannel launch, about 90 days from signing, since domains and mailboxes need roughly three weeks to warm up first. If I don't hit that number, the setup fee comes back to you in full. Across that whole window you still only pay for meetings that actually took place, so every dollar you spend with me is tied to a result.
Where this number comes from

Worked out from your numbers during the call, not from a fixed rate. LTV counts the first 12 months only, never more.

What one customer pays you per month, on average (AOV) $1700
How long they stay, on average 5 months
What one customer is worth, year one (LTV) $8500
What you close from qualified meetings 25%
What one meeting is worth $2125
My share (20%) $425/meeting
What you keep 80%

Setup. Billed once, before we start. It funds the infrastructure built in the first weeks.

Invoiced weekly, on meetings that actually took place only.

Investment

How the three months work.

There is no minimum term. Past the setup, you are committed to nothing: you pay per qualified meeting that actually took place, and you can stop at any time with 30 days' notice. I carry the risk of the build, not you.

Week one begins on the day of signing, with your onboarding session. We configure your tools and automation platforms, handle authentication and access sharing, and lock the ICP and the angle together.

LinkedIn outreach starts in week two, so the first opportunities can land before the email infrastructure is even ready. Domains and mailboxes warm up in parallel across weeks one to three, which is why the guarantee is measured from full multichannel launch rather than from your signature.

From week four the full engine runs: email and LinkedIn together, replies handled in minutes, meetings booked straight into your calendar, and a strategy call every two weeks. You only ever pay for the meetings that happen.

LUNIFAI
Terms

Contractual Terms

Proposal for Northwind Media · AI Lead Generation System

01Purpose

LUNIFAI provides automation, integration, AI development, and low-code/no-code services. Deliverables are detailed in the proposal.

02Obligations

LUNIFAI commits to mobilizing the necessary resources for proper mission execution and promptly informing the Client of any blockages. The Client provides necessary elements, validates deliverables within deadlines, and settles amounts due according to agreed terms.

03Liability

LUNIFAI acts as an integrator of third-party solutions (n8n, Airtable, etc.). It is not responsible for bugs or limitations of these tools. Its liability is limited to a best efforts obligation, excluding gross negligence. Commercial closing is exclusively the Client's responsibility.

04Payment

The setup fee stated in this proposal is invoiced and payable before onboarding begins, as it funds the infrastructure built in the first weeks. From then on the Client pays a fee per qualified meeting only, at the rate stated in this proposal. Per-meeting fees are invoiced weekly, itemised by meeting date and attendee, payable within 7 days. Campaigns are paused if an invoice remains unpaid beyond 14 days. Software and API costs are at the Client's expense and are never marked up.

05Guarantee

LUNIFAI guarantees a minimum of 15 qualified meetings within the first 90 days of the engagement. Because cold email infrastructure requires roughly three weeks of domain warm-up before sending at full volume, this target is measured over the 60 days that follow the full multichannel launch (email plus LinkedIn running together), not from the contract signature date. If LUNIFAI has not delivered 15 qualified meetings by the end of that window, the setup fee is refunded to the Client in full. Meetings already delivered during that window remain payable at the per-meeting rate: the refund covers the setup fee, not the results produced. This guarantee assumes the Client fulfils its own commitments: approving copy and lists within 5 working days of each request, providing sender accounts and calendar access at onboarding, and neither pausing nor restricting the campaigns. Any delay or interruption attributable to the Client pauses the measurement period for its duration.

06Definition of a Qualified Meeting

A meeting counts as qualified when all of the following are true:

  • ICP match: the attendee's company matches the ideal customer profile we define together during onboarding (sector, company size, and geography).
  • Decision-making authority: the attendee is a decision-maker or a direct influencer on the buying decision (e.g. founder, director, head of brand or marketing), or the role you would normally sell to in a company of that type.
  • Genuine interest: the prospect has explicitly agreed to a scheduled call to discuss your services, fees, case studies or working together, booked into your calendar.
  • Attendance: the meeting takes place. A prospect who reschedules and then attends still counts. A one-off no-show does not, but I re-engage them at no cost and it counts once they attend.

07Contesting a Meeting

The Client has 48 hours after a meeting takes place to contest it in writing, stating which of the qualification criteria above it failed. A meeting not contested within that window is billable. This keeps what counts as a qualified meeting settled by the criteria above rather than renegotiated invoice by invoice.

08Termination

There is no minimum term. Beyond the setup fee the Client is committed to nothing: either party may end the collaboration at any time with 30 calendar days' written notice, with no penalty and no compensation. Meetings already delivered and not contested remain payable.

09Ownership

Deliverables are licensed to the Client for exclusive use after payment. LUNIFAI retains its methods, tools, and technical structures.

10Applicable Law

This agreement is governed by Swiss law. Exclusive jurisdiction: courts of the Canton of Geneva.

Confidentiality

Confidentiality Clause

In the course of performing this contract, the Parties acknowledge that confidential information may be exchanged, in particular of a commercial, technical, financial, strategic, organizational nature or relating to know-how.

01Definition

Confidential information means all information, of any nature whatsoever, communicated in writing, orally, or by any other means, identified as confidential or whose confidential character reasonably flows from its nature or from the circumstances of its disclosure. This includes in particular: client data, internal documents, source code, software architectures, processes, mockups, databases, as well as any information relating to the activities, projects, or working methods of either Party.

02Obligation of the Parties

Each Party undertakes to: not disclose the confidential information to third parties without the prior written agreement of the other Party; use the confidential information solely for the purposes of performing this contract; take all necessary measures to ensure the protection and confidentiality of said information, at least equivalent to those it applies to its own sensitive information.

03Exclusions

The obligations under this clause do not apply to information: that has fallen into the public domain without breach by the receiving Party; already known to the receiving Party before its disclosure by the other Party; whose disclosure is required by law or by a competent judicial or regulatory authority (subject to informing the other Party beforehand to the extent permitted by law).

04Duration

The confidentiality obligations under this clause shall remain in force for a period of five (5) years from the signing of this contract, including in the event of termination or non-execution of the project.

05Applicable Law and Jurisdiction

This clause is governed by Swiss law. Any dispute relating to the interpretation or performance of this clause shall be submitted to the exclusive jurisdiction of the courts of the Canton of Geneva, subject to a prior amicable settlement between the Parties.

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By LUNIFAI
Lukas Yu Manwaring
Lukas Yu Manwaring signature
Founder · LUNIFAI · August 02, 2026
By Northwind Media
Dana Whitfield
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